Rebuild Dena
Rebuilding the legacy of Altadena and Pasadena. Learn more about our story here.
I WANT TO HELP REBUILD
As of 1/1/25 we are still asking for help to provide gift cards to families who have been required to evacuate due to the Eaton Fire. Families left home with few clothes and shoes. We are helping families to immediately walk in a store and purchase clothes, shoes or toiletries giving them independent buying choices. If you choose to send money, gift cards for clothes and shoes will be purchased. If you are interested in assisting in other specific ways, please let us know here.
Currently, helping families with clothes and shoes is our specific focus. We are helping other organizations who are addressing other areas of need so please fill out the form above so we can get the support you have to the right entity.
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Examples of stores for gift cards:
Ross, Marshalls, TJ Maxx, Target, Walmart, JCPenny, Macy's, Journeys, Footlocker, H&M, etc.
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Nearby Malls are Arcadia and Glendale. These malls offer gift cards. Please consider gift cards to some of the following stores located in those malls.
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Send by Mail:
254 Lake Avenue #160
Pasadena, Ca. 90230
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Send by Email:
I NEED TO REBUILD
If your family suffered a mandatory evacuation in Altadena or Pasadena, please let us know. We would like to help you receive resources as we receive them. Click here to provide the details we need to assist you and your family.